Privacy Policy
PRIVACY AND PERSONAL DATA PROTECTION POLICY OF KOREACARS.BG
Your privacy is extremely important to us. This Privacy Policy governs the manner in which "Mr. Cars" Ltd. collects, processes, stores, and protects the personal data of users of the KoreaCars.bg website, in accordance with the General Data Protection Regulation (Regulation (EU) 2016/679 - GDPR).
1. DATA CONTROLLER
The controller of your personal data is "Mr. Cars" Ltd., UIC: 208332437, with its registered seat and management address at: Plovdiv, Central District, 177 Shesti Septemvri Blvd.
For any questions regarding your data, you can contact us at email: [email protected].
2. WHAT DATA WE COLLECT AND FOR WHAT PURPOSES
2.1. Profile Registration Data: Upon registration, we collect your Business Name, Full Name, telephone number, and email address. The purpose of this processing is identification, account maintenance, and commercial communication. 2.2. Marketing and Newsletter Data: We use your email address via the SendPulse platform to send you system messages, notifications, business offers, and newsletters regarding new entries in our vehicle catalog. This is done based on your legitimate interest as a trader or your explicit consent, and you have the right to opt-out (Unsubscribe) at any time. 2.3. Automatically Collected Data (Cookies and Analytics): When visiting the Site, we collect data regarding your behavior and device through:
- Google Analytics (traffic analysis);
- Facebook Pixel (advertising and optimization);
- Google Ads (targeted advertising);
- Transaction IP address (for security purposes).
3. DATA STORAGE
3.1. All personal data collected through the Site is stored on secure VPS servers provided by Hetzner Online GmbH (Hetzner), located within the European Union (EU). 3.2. We implement strict technical and organizational security measures to protect data from unauthorized access, leakage, or misuse.
4. DATA SHARING WITH THIRD PARTIES
4.1. The data entered by you during registration and verification is for internal use only by "Mr. Cars" Ltd. We DO NOT provide, sell, or share your data with South Korean dealers, external logistics companies, or any other third parties for marketing purposes. 4.2. Data may be shared with software and marketing service providers (such as Google, Facebook, SendPulse) solely for the technical support of the website's functionalities and marketing campaigns. 4.3. Data may be provided to state authorities (National Revenue Agency, Ministry of Interior, State Agency for National Security) only if there is a legal obligation and an official written request.
5. RETENTION PERIOD
We store your profile data for the duration your account remains active on the Platform. In the event that you request the deletion of your profile, your data will be erased from our systems, unless the law (e.g., the Accountancy Act) obliges us to retain it for a longer period.
6. YOUR RIGHTS UNDER THE GDPR
As a data subject, you hold the following rights:
- The right to access your personal data;
- The right to rectify inaccurate data;
- The right to erasure ("the right to be forgotten");
- The right to restrict processing;
- The right to object to processing for direct marketing purposes;
- The right to lodge a complaint with the supervisory authority β the Commission for Personal Data Protection (CPDP), if you believe your rights have been infringed.
Last updated: June 2026